Demid Golikov

Associate Member 017

Demid assists executives in designing and implementing intellectually-intensive strategies, meaning (a) relying on the core competence and contract design rather than acquiring physical assets and gaining market share and (b) building the market power through positive spillovers rather than heavy-weight tactics.
Demid completed 180+ engagements for product designers, transportation companies, industrial and consumer brands, manufacturers, clinics, developers, engineering and IT companies. Among them are non-digital companies trying to fit in the digital world and startups/spin-offs seeking to transform themselves into scalable businesses.
Demid’s toolkit includes fundamental methods of economics and game theory as well as specific instruments, such as the 3D Market Map, Strategic Alternatives Map, and Client-Centric Innovation Matrix. He also explores AI for strategic decision-making.